When being a part of any trade show, being physically present to greet your visitors isn’t the only thing to put your focus to. Another major aspect that you must stress on is the visual aspect of your booth. The trade show displays need to be perfect so that your visitors can just glance at them and understand why you a part of the event. But when you have a lot of responsibilities for the event, making mistakes with the displays is common. But making mistakes isn’t something that you should be okay with as it can result in nobody walking up to your booth. Make a note of these mistakes and avoid them when designing and printing your trade show display.
Not Putting The Right Content
When it comes to the content on your trade show display, you may end up making several mistakes. Firstly, putting too much content is a grave mistake. “If your text takes more than three seconds to read, you’ve got too much text,” says Chuck Michel, manager of business development at Group 360 Communications. As a rule for successful trade show display, use a maximum of six to ten words only, whether it’s your company’s tagline, event’s message, or any other type of content.
Secondly, typos and wrong words on the displays. People generally tend to catch mistakes. And if your visitors and audience find several mistakes on your marketing material, they will be demotivated to visit your booth. So check and check twice the content before you move ahead with printing.
Third, overlooking the logo. Your brand’s logo is the biggest identity you have. People will be able to recognize your booth from a considerable distance, all thanks to the strategically-placed logo on your trade show display. Make sure you place the logo on top of any graphics or content on the display so that people look at the logo before anything else.
Lastly, issues with the font style and size. Talk to your trade show display designer and select the best font that suits your business’s essence. If you don’t have any font style in your brand book, then pick Times New Roman or Arial without thinking twice.
Having An Uninteresting Display
Putting up unappealing and outdated graphics on your trade show display is nothing but a serious mistake. It is important to have bold, bright, and imaginative display graphics that are not too outdated or chaotic. A clear, straight forward, and minimal message with a simple background is all that is required because most visitors take less than 10 seconds to comprehend who you are and what you do. Therefore, minimizing bullets, texts, and photos make your display graphics stand out. Pick colours that resonate with your brand book and the logo to maintain consistency.
Lacking Any Message
An effective trade show display doesn’t exist simply for its own sake. Sure, a booth that does nothing but shows your name and wares is better than nothing. But putting a message on your trade show display works a lot more than advertising your brand. This message can be more compelling, something that tells people why they should come to your booth and what they should do after visiting your booth. So, along with your brand logo and tagline, put a call-to-action, something like ‘Visit Us to Know More.’
Also, don’t put a lot of information and messages on the displays to avoid talking to people. You are a part of a trade show, and you are bound to get a lot of footfall on your booth. So provide limited information on the display and leave a few loops open so that people can come to you to talk and know more about your business.
Overlooking Colour-Lighting Contrast
Don’t underestimate the effect of extreme contrasts. They can create visual barriers which might not even strike you as an exhibitor. But as an attendee, it is likely to have an effect on your psychology. Before you finalize your trade show display design, you must ask the venue authorities about the colour of carpets and lights that they’ll have on the day. You don’t have to match your exhibition booth colours or design with the venue carpeting and lights, but only need to make sure that your trade show displays are not in striking contrast with the exhibition carpeting. Once you know the colour of the flooring and the lights, only then move ahead with designing your trade show displays according to the colour that goes in sync with the ambience.
Focusing On Cost Instead Of Quality
If you are being a part of the trade show on a budget, getting the right kind of displays can be a challenge for you. That is why many exhibitors try to build their displays with the least expensive materials and the cheapest design services out there. They hope to achieve a successful trade show display without overspending. Not only this, some business owners even put up fewer displays for their booth to save money that goes into printing multiple displays. If you are planning to do the same, just DON’T! When you don’t put up good-quality displays, you are demotivating your visitors to come to you. Also, people can identify cheap materials and poor graphics easily. Don’t be a point of gossip just because you wanted to design and print displays on a budget. If you have a small budget, go for the best options available in that budget. Don’t expect the outcome of hundreds of dollars if your budget is in two figures. Be realistic, and opt for the best options available.
Make sure you avoid all of these mistakes so that your presence at the trade show event can be a memorable and successful one. Talk to your display printing expert to find out several ways to design and print the most interesting trade show displays.