Many businesses struggle with traditional advertising mediums like TV commercials and billboards, which are costly and often ineffective. What they forget is that the best solution isn’t always expensive. There are a number of sure-fire ways to promote your brand in a cost-effective manner. And, one of them is through custom t-shirts. Custom t-shirts with your logo and other details are not only affordable but are also an excellent marketing tool.
Walking Advertisements
You may see people wearing branded t-shirts with company names and logos like Nike or Adidas at parks, malls and everywhere else you go. Company employees wear branded t-shirts at sponsored events to distinguish themselves from other companies. Custom t-shirts are eye-catching and act as walking advertisements for your brand. During events and campaigns, like fundraising marathons, you can provide branded t-shirts for free. People will wear them and even share photos on social media sites. You can make your employees and fans brand ambassadors in an economical way with custom t-shirts.
Great Conversation Starters
To improve your brand reach, your marketing strategy should go beyond visibility. It should facilitate conversations and promotions. Sometimes when people wear branded clothing others will strike up a conversation about it with them. You may have experienced it yourself when wearing a t-shirt with a sports team’s logo and name on it. A fellow fan of the team may have mentioned something to you about them. A marketing item that starts conversations can be powerful. So, the next time you need an economical way to market, consider custom t-shirts to do the talking for you.
Increased Brand Exposure
A magazine ad or a brochure can become outdated quickly. But, promotional products like custom t-shirts have a longer life expectancy. Promotional products like branded t-shirts can also be shared, people pass them on, and this can increase your exposure. Of course, the more often they are worn, your clients become your brand ambassadors.
Economical Marketing Solution
Custom t-shirts are less expensive than other forms of advertising and can be very effective. Get creative and craft the message any way you want. All you need is a plain t-shirt and a catchy design that captures the attention of your customers. What’s more, you can start with a quantity that your suits your budget.
There are good reasons why businesses continue to use them in their marketing strategy. If you are interested in using custom t-shirts in Edmonton for your brand promotion, get in touch with our sales team at Laser Screen Printing and Embroidery.