Graphic Design

Popular Graphic Designing Trends for Logos

Popular Graphic Designing Trends for Logos

Every business has its unique selling points (USPs), qualities, and values in terms of branding. Your business’s logo, along with these traits, forms an identity for your business. The logo represents your brand by giving a symbolic representation that your brand encompasses a visual cue for your customers to identify your brand. An effectively-designed logo can be impactful and memorable…

Continue Reading

Branding Tips for Startups

Branding Tips for Startups

Every startup wants a big push out to the public for awareness to help build their growth quickly. Branding is the way you build an identity for your startup fast. Startups usually focus more on attracting investors and hiring individuals and do not always prioritize branding and design. But, branding helps your startup establish an emotional connection with your audience…

Continue Reading

Trends In Brand Marketing

Trends In Brand Marketing

Though the whole world is moving towards digitization, traditional brand marketing has still not gone out of style. Digital marketing may have taken businesses by storm, but offline marketing and promotions still rule. From print advertisements to promotional products many traditional marketing tools turn out to be sales generating and profitable. In this article, we’ll take you through some brand…

Continue Reading

Branding Color Palette: Choosing the Right Color for Your Brand Identity

Branding Color Palette: Choosing the Right Color for Your Brand Identity

Much has been written and said about how we make intuitive connections with the elements that surround us, especially color. Through intuitive associations and through constant cultural stereotyping, colors now assume a greater role in industry and commerce. This is mainly because of the psychological effect of using color as a formidable branding tool. Companies have closely observed and studied…

Continue Reading

Amazing Branded Gifts for Your Employees

Amazing Branded Gifts for Your Employees

Nothing expresses your gratitude for your staff quite like a thoughtful gift that reflects your appreciation for your efforts. At Laser Screen Printing and Embroidery, we have been helping Edmonton business owners to reward their staff with meaningful gifts with a personal touch. When thinking about what gifts you want to share, think about practical, useful items that are handy…

Continue Reading