We are surrounded by brand logos no matter where we go. Your appliances at home, promotional products, clothing, etc., most likely contain the logo of the brand it belongs to. You might come across many more logos when you use your cell phone. You see even more logos when you step outside your home. These logos communicate an identity, but these logos are not all the same. They all work differently. Let us explore the many types of logos and understand how they work the way they work.



Coca-Cola, Sony, and Facebook – while these words have no meaning in a standard dictionary, we have still adopted these words in our personal dictionaries. This is simply the power of a well-thought-out wordmark logo. It involves the simple use of a thoughtful company name, converted into a distinctive logo that has the capacity to show confidence, convey stability, and command respect. It’s an excellent option for start-ups that intend to popularize their name.


Here’s another example of a text-based brand logo that is based around a ‘word’ that has absolutely no meaning in our language, yet they have the capacity to turn into household names. A lettermark is used by companies with longer, more complicated names that the general public won’t necessarily find easy to pronounce. For instance, do you really believe ‘Home Box Office’, ‘Electronic Arts’ or ‘Cable News Network’ would ever have the chance to earn the popularity successfully managed by ‘HBO’, ‘EA’ or ‘CNN’? A lettermark is an excellent option for companies that have multiple words as a part of their brand name.

3.Pictorial Mark

Certain brands have no need to spell out their names or initials for the public to know the brand. These brands, through an abstract image or symbol, have managed to capture the imagination of the public. We don’t even have the need to describe the symbols for Nike, Apple, or Twitter for you to comprehend what we are trying to say. These brand logos are excellent options for brands that are trying to widen their global market, while also making sure their logo successfully breaks all lingual barriers. It is, however, imperative that the logo is understood and recognized by a sizeable population for it to be a success.

4.Combination Logo/Emblem

A combination brand logo or an emblem involves a mixture of words and imagery. The principal difference between the two is that an emblem involves text as a part of the logo itself, while a combination logo needs the symbol/image and the brand name to remain distinct enough. Getting the best of both worlds, such a branding tactic can communicate visual cues about their offerings while ensuring they also communicate their identity in the form of their name. McDonald’s, Adidas, and Lacoste are stellar examples of a combination type of logo, while Starbucks and Burger King are popular representatives of an emblem logo. Combination brand logos can be utilized by newer brands that intend to display their name, while emblem logos can be utilized in order to display originality, freshness, and an air of authority around their brand.

Combination Logo/Emblem

Your logo is arguably one of the most important facets of your branding. We, at Laser Screen Printing and Embroidery understand the framework of branding and offer a variety of services to help you with yours. Contact us and our team will look forward to taking you through what we have in store for you.