Tradeshows are excellent events where you get to meet industry experts, existing and potential clients, enthusiasts, media people, and other significant people that belong to your business niche, all under one roof. So if you are planning to organize or participate in one, then it’s a great decision. You will have to keep several things in mind to make your tradeshow a superhit. Also, you will have to have something that will make people want to visit your booth. Tradeshow signs is a smart way to do so. But is that enough? We doubt!. We always recommend our clients to think of promotional products whenever they plan out their tradeshows. If you are wondering how can promotional products bring you success, we’ll tell you some of the endless benefits of the same.
Increase Booth’s Footfall
Remember, trade shows involve competing with dozens of other companies to generate leads. The first step of making a sale is actually attracting prospects to your booth. And promotional products will help you attract people to your booth. Who doesn’t like getting things for free? No matter how small your promotional products are, if you have promotional items to give away, people will be more interested in visiting your booth. The mere idea of getting something useful entices people at a tradeshow. And on top of that, if people know that you are giving away something interesting and valuable, they will be motivated to visit you to know more about the products and your brand. Moreover, if you display promotional products at your booth, you will have significantly higher traffic than companies that did not utilize giveaways.
Create and Grow Brand Awareness
One of the biggest benefits of promotional products, in general, is creating or growing your brand awareness. When people receive something associated with a brand, they tend to remember the brand for longer. This happens because the brand is in front of people for a long time. Let’s say you give away pens with your brand’s logo or tagline on it. Whenever your target audience will look at the pen, they will be reminded of you. The next time if someone talks about your brand or if they see your advertisement, they’ll be able to connect with your brand in a better way. This is because of the memory that you gave to them. Recognizing and distinguishing a brand out or so many competitors available can be difficult otherwise because there’s nothing tangible to remind people of a brand. And because gifts are taken outside the walls of the trade show or event, they provide you with additional advertising to non-attendees.
Improve Your Brand’s Image
If people already know about your brand but aren’t sure about the authenticity or quality, then promotional products will help you change their thought process. By giving away a promotional product, you tell people about your products or services. In other words, the promotional giveaway will act as a representative of your business. When the product lasts long and is also useful to people, they will think that all your products are of high-quality. And the same thought process may apply to your services. Using tradeshow giveaways positions your brand positively in the eyes of prospects and certainly makes it more likely for them to consider your products or services. So, select useful, high-quality products that have value; make your representative product your strength.
Help Your Conversions
We already mentioned how giving away promotional products will help you make a mark on your potential clients’ minds. When you handover products, people will remember your brand for longer. A study by Georgia Southern University found that 71.6% of attendees who received a promotional product at a trade show remember the name of the company that gave them the product. In other words, your promotional products will set you apart from your competitors for your target audience. So, the next time they are looking for a product or service like yours, your brand’s name will be the first option in their minds. Sometimes, people may even be motivated to buy your products or avail your services just because your promotional giveaways interested them.
Increase Your ROI
Promotional products are excellent marketing tools. If you look at other methods of promotions and marketing, all of them are too expensive and require a lot of investments. Investments can be in the form of time, money, or both. If you’re hoping to expand your brand awareness but don’t have the budget for print, radio, or television ads, promotional gifts offer a stellar alternative. You don’t have to spend much time or resources deciding the best promotional products for you. The only thing is money, that too is too low compared to what you’d spend on other forms of promotions. And considering the benefits mentioned above, the investment is worth every dollar.
Promotional products, in general, make people happy. So, make the most of promotional items and also your tradeshow event. We can be your assistance if you are looking for promotional product experts in Edmonton. We specialize in designing, personalizing and manufacturing promotional products that reflect the essence of your brand as well as your tradeshow. Whatever we create, it will always be in line with the goals you wish to achieve.