Branding

6 Things to Give Away when Sponsoring an Event

6 Things to Give Away when Sponsoring an Event

Business flourishes from the consumers and society. A business which doesn’t connect to the consumers and doesn’t try to make contact with the society has lower chances of profit maximization than the business that connects much closely with its consumers and the society. As a business owner, you need to create awareness about your business. Now there are several ways…

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Why the Package Means More to Customers Than the Product: Part 2

Why the Package Means More to Customers Than the Product: Part 2

Why the Package Means More to Customers Than the Product: Part 2 Source: pexel.com In our last blog, we introduced the concept, and importance, of delivering the right unboxing experience for consumers. If you missed the first blog, you could find it here. When you are fighting for mental shelf space against your competitors, consumers rely heavily on the packaging of…

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Branding Tips for Startups

Branding Tips for Startups

Every startup wants a big push out to the public for awareness to help build their growth quickly. Branding is the way you build an identity for your startup fast. Startups usually focus more on attracting investors and hiring individuals and do not always prioritize branding and design. But, branding helps your startup establish an emotional connection with your audience…

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Trends In Brand Marketing

Trends In Brand Marketing

Though the whole world is moving towards digitization, traditional brand marketing has still not gone out of style. Digital marketing may have taken businesses by storm, but offline marketing and promotions still rule. From print advertisements to promotional products many traditional marketing tools turn out to be sales generating and profitable. In this article, we’ll take you through some brand…

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Branding Color Palette: Choosing the Right Color for Your Brand Identity

Branding Color Palette: Choosing the Right Color for Your Brand Identity

Much has been written and said about how we make intuitive connections with the elements that surround us, especially color. Through intuitive associations and through constant cultural stereotyping, colors now assume a greater role in industry and commerce. This is mainly because of the psychological effect of using color as a formidable branding tool. Companies have closely observed and studied…

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