Team spirit is an abstract concept since it is intangible. Whether a spors team, a corporate team, or even a an army unit consisting of smaller units, they all tend to have a spirit of their own, the team spirit. The people that constitute a team come from different backgrounds and have their own beliefs.
Have you noticed all the individuals that make up a professional sports team have one thing in common as a unifying factor? – Their uniforms. Is it any surprise that these athletic uniforms have been used since the 19th century? Let us explore why uniforms have been widely used across professions as a means to display team spirit.
Demonstrating Identity
To demonstrate team spirit, there is a need to identify with that team. A uniform acts as the gateway to find this identity because a well-designed uniform has room to communicate the common banner under which the team operates. A uniform also has the provision to underline the motto for which the members of the team work together. It goes without saying, identifying to the flagship you work under makes you more loyal to its cause.
Demonstrating Unity
Unity, to a certain extent, directly dictates the extent to which a team is going to be successful in its pursuit. We mentioned above how the uniform represents the only factor that unifies the individual components of a team. When the members of a team are unified in this fashion, it drastically improves their motivation to work for the greater purpose that brought them together in the first place.
Demonstrating Equality
The uniform can make team members feel equal to one another. You achieve this uniformity by promoting the use of a custom-made t-shirt acting as a uniform that represents your brand. This also helps achieve true equality, where there is hardly any type of discrimination or clashes on the basis of what people choose to wear. In the long-run, the only determinant of one’s potential is through their competence and their loyalty to the teams’ cause.
If you intend to go the extra mile and design a uniform that displays the spirit of your team, consider integrating sophisticated embroidery to go with it. Contact us to avail our whole host of marketing and branding services.