When it comes to advertising, a lot of firms choose to sponsor sporting events or teams that can do the advertising for them. Advertising through sports is a great way of communicating the feeling of public service to your audience and customers. In any way, trendy printed t-shirts that represent your brand are a great way to enhance the image of your brand and letting people know that you value your customers and their emotions. This is the whole idea behind advertising through sports. A t-shirt worn by a popular team will attract attention to the logo of your brand on the t-shirt and bring conversions.
When teams in a sporting event come out to joust against each other, the custom uniforms that they put on are supposed to have a clear image about the team’s motto and should also show what the teams support (your brand, in this case). When you sponsor a sports team or have a sporting event organized for your firm’s recreation, the t-shirt that you design must be bold enough to be appreciated by the audience and smart enough to let your brand be highlighted all over the field. This is where screen printing adds to the benefit of sports apparel. Screen printing, also known as silk screening, is an efficient method of transferring images on almost any platform that you want. Screen printing can not only make customized t-shirts for your brand but also full-length printed workout apparel, hats, and even socks made of polyester material. Since screen printing works with vector diagrams, whatever idea you choose for the t-shirt design can be enlarged or shortened according to the platform that you want it printed on.
What are the Benefits of Screen Printing on T-shirts?
Screen printing allows design versatility for your brand’s image. Screen printing t-shirts give them a look that doesn’t fade away from the minds of your audience.
Bold Colours and Images
One of the main advantages of screen printed t-shirts is the vibrancy of the colours and images. Screen printing provides bold images that are clearer and bright. The method uses a thick ink type that stays on the top of the fabric instead of being absorbed into it, unlike the straight to the garment printing method. Commonly printed t-shirts generally start to fade out after a while, and they start doing so from the first wash. Slowly the design on the tee degrades, and it looks gruesome. The bold and vibrant designs and colours of screen printed t-shirts keep your brand on a high visibility level to flash on your audience.
Compatible with Any Shirt Colour
The ink used in the screen printing method does not get through the fabric. This makes it possible that your design can be printed in any colour. Now you will have to select colours only to match the contrast of the images you want and the colour of the t-shirt. The colours that you choose will still aesthetically improve the image of your brand by letting people have an idea of the quality of work that you do from the quality of the image that the sports t-shirt flashes onto them.
Professional Looks
If the players on your team are professionals, so should be the apparel that they are sporting. Screen printing gives a very professional output on the printed pieces. The machinery that the printing device uses dries up the ink so fast that the colours on the fabric become sturdy and resistant to wear from regular usage or scratching. The high visibility of the colours makes it a suitable option for sporting events as the audience must be able to discern the different teams from their jerseys itself while eyeing your brand. The professionalism of your advertisement apparel is what attracts customers to your brand as everyone wants quality services for themselves.
Fully Customizable
When you work with a company that are professionals in screen printing, you get to have more insights on your images and logos. Professional printing companies employ artists and colour experts to get the best quality of contrast and imaging on your t-shirts. The printing company will not only try their best to give you a bold and bright print but will also suggest the kind of colours that you can use for your very first batch of your t-shirts for brand promotion. Logo and image placement on a t-shirt matter a lot when they are being printed for a sporting event. Screen printing for sports apparel gives you more freedom over choosing your own colour combinations.
Cost-Effectiveness
Screen printing for t-shirts is a cost-effective solution for advertisements and promotional products. Since the printing technique can be used on any platform or fabric. It allows you to choose the kind of fabric that you want to get for your brand promotion. Standard printing procedures generally require a lot of time to organize the print head and adjust the colour settings for each print. This makes the process a lot slower and urgent requirements cannot be completed on time. While in screen printing, the printer uses a mesh to adjust the colours according to the image by itself. The printing time taken in a screen printer is very less as the print head simply presses the design to the fabric with the use of heat and pressure. This allows screen printing to take in bulk orders with ease and keep the print quality on every t-shirt the same. As you know that the print quality is superior, the print on the t-shirt remains for a long time. So you can expect the t-shirt to be passed on to others by their user. This keeps your advertisement going, and you get more returns on your investment.
At a sporting event, the teams playing against each other also get psychologically affected by the colours on their t-shirts and those of their opponents. Excellent quality of sports apparel customized in sync to the motto of your team raises their spirits, and they eventually perform better. For custom tees for your team members, get in touch with Laser Screen Printing and Embroidery.