When people think of a tradeshow, a picture of several rows of booths with a boring display and a table draped in a dull cloth comes to their mind. Typically, tradeshows are considered serious and boring. Rarely do we see unique displays that attract a huge portion of the visitors.
Whether you’re at a tradeshow to promote your brand or a cause, you want to stand out from the crowd to attract visitors. But, if people perceive the traditional displays as boring, they’ll not be interested in visiting you. Remarkable tradeshow displays that are visually appealing, as well as interactive, will entice visitors. And, how do you create one? Here are a few ways to create impressive tradeshow displays:
Opt for a Unique Tradeshow Display
Start by infusing your brand values in the display design. Whether you’re a serious business or a creative one, the booth’s display should reflect your brand personality. Additionally, consider factors like mobility and easy setup. Choose quality, portability, and easy to manage displays. You can also experiment with flexible designs that can be reused.
People pretty much expect a bag of logo embossed promotional items when they visit a show. The importance of promotional items at tradeshows is a great opportunity to share your brand with new customers. Consider something unique as your branding item in order to help stand out, but keep it related to the industry you’re in. Just make sure you opt for quality products that offer value.
Engage the Attendees
Engagement must be kept in mind when you market your brand. If the attendees find that there’s no effort to entice them to the booth and interact with them, all your investment in the tradeshow could be for not. The more involved the visitors are, the better. If you have a product or service that can be demonstrated and touched, all the better. If not, then you can host a contest or a game and giveaway prizes. You may also consider having a photo booth and use social media hashtags to increase your reach both online and offline. Furthermore, you can opt for digital signage and touch screens as a way to attract visitors and also enhance your display.
A tradeshow is a great opportunity to expand your reach and drive business growth. You can get in touch with us and we can help you create an appealing display for your next tradeshow.