Have you been approached to sponsor a local sports event in Edmonton? Sponsoring community sports events like a baseball game or golf tournament, is a great way to promote your brand and increase your visibility. Typically, promotional products are distributed at such events to boost brand awareness. From t-shirts for the players to caps for the audience, there are a wide variety of promotional products that can be used for such events. But, how do you know if the product you have chosen is the right one?
Ask these questions to help you choose the right promotional item:
Does it Offer Some Value to the User?
You do not want the item handed out to be immediately discarded. That’s a waste of money and branding effort. You want to choose a promotional product that’s useful and durable. Many businesses consider golf balls and pens to promote their brand. As good as these are, they can also be easily discarded or lost. Consider a product that is going to be valued by the user and retained for a longer period of time.
Is it a High-quality Product?
Very inexpensive products may help you cut down on costs, but they can also leave a ‘less than quality’ impression. The standard of your promotional products can make or break your brand image. Quality products, when tied to an interest or memory, not only leave a good impression but also become memorable. For instance, a ball player that can take home a durable duffel bag with your name and logo on it will find it a pleasure to keep using it. But a bag that immediately tears can leave a bad impression.
Are they Unique and do They Speak for Your Brand?
A new or unique item is always a good idea. Woo visitors with products that stand out, especially when your brand is not an established one. There are a number of products available and you don’t need to break the bank for a giveaway like this. Also try making your promotional products informative. Let it educate your audience about your company or provide them with some information of interest.
Your promotional products speak for your brand. So, make sure they are quality. If you’ve been on the lookout for providers of promotional products, then feel free to get in touch with us. We can help you create products that will build your brand.