Screen printing has a very long history dating back to centuries. Earlier it was done manually but today due to technology advancements, screen printing is done with highly automized laser printers. Screen printing on garments is still practiced today. Many companies or sports teams use team jerseys for promotional branding. Not only t-shirts but other sports gear are also used for promotional purposes. Sports gear printing has gained immense popularity globally that even mega sports events like the FIFA World Cup, Commonwealth Games, the Olympics, Tennis Grand Slam, etc. have specific sports gear like t-shirts, hoodies, and caps printed for event promotions.
If mega sports events can have promotional sports gear kits, then why can’t smaller sports events? Even corporate companies that have in-house sports matches also get their sports gear professional screen printed for branding purposes. Sports gear printing has five main categories. In this article, the main focus would be the sports gear printing categories for various products used for promotional purposes.
1. Sports Gear Printing for Teams
Uniforms and T-Shirts
For school sports teams, be it football, cricket, hockey, or rugby, uniforms are irreplaceable as the team members may change, but the team name and logo doesn’t. What can change are producers, supporters, partners, brand sponsors, etc. The team players can have their uniforms and t-shirts printed with the logos and brand names promoting the sponsors for the team. Similarly, the cheerleading team can also have their uniforms, t-shirts, and sweatshirts screen printed with sponsorship logos and brand names. For other corporate events, sports jerseys can also be screen printed with the company logo and individual team names for that specific event.
Helmets, Hats & Caps
There are many kinds of hats and caps that sportsmen need along with helmets during a day-match. The team members have their helmets, hats, and caps screen printed for promotional purpose. Even if the players wear the caps other than on the match or event day, passers-by will still notice their caps and the logo printed on them. The kinds of hats and caps that are currently trendy for game matches are:
- Baseball cap
- Empty top cap
- Bonnie hat
- Coach hat
- Foldable bucket caps or hats
- Twill caps
2. Sports Gear Printing for a Game
When sports people travel in teams, they can also use these sports gear given to them by the management team of the game holders. The main event sponsors usually screen print all their sports gear needed for a particular game. Umbrellas that are placed above the seating arrangements can also be screen printed with sponsorship logos and brand endorsements. Some other sports gear printing include:
- Sportsgear kits
- Drawstrap bags
- Knee and leg pads
- Mugs and water bottles
- Safety items
- Gaming equipment
- Show giveaways
For some specific gaming events like football or soccer matches, the game ball is printed with brand logos that have sponsored the event for promotional purposes. The gaming equipment is provided by the event holders, and thus, each game might have different prints if there are different sponsors.
If there is a large gaming event that is sponsored, some stadium seats also have stickers that are laser printed by the brands that have sponsored the event. This is widely used for mega sports events where the crowd directly notices the brands that are associated with the event and the teams that are participating.
3. Sports Gear Printing for the Winners
Lanyards are the rope or string made of polyester that is needed to hang the medals. The lanyards are screen printed with all the main event sponsorers and the event hosters. The winners that receive the medals can also keep the lanyards as a remembrance of the sponsors and brands that endorsed the gaming event.
Medals and Custom Awards
The medals and acrylic or glass awards that the winning team will receive also have brand logos engraved or laser printed. Medallions are given at races, marathons, donation camps, fundraising events. Also, annual school or office award ceremonies have brand identity logos that are laser printed.
4. Sports Gear Printing for Fans
Sports gear for fans is mostly logo based where shirts, jerseys, sweatshirts, etc. are printed with a custom logo of the sporting event. Some t-shirts and sweatshirts are made blingy by screen printing the team logos with glitter ink or metallic ink for fans to proudly wear them and support their favourite team during the event. Some of the sports gears that are printed for the fans are:
- Tank tops
- Cheering foam gloves
- Mugs and souvenirs
5. Other Supporting Sports Gear
The event holders also have some other supporting or miscellaneous sports gears that are screen printed for promotional purposes. Some of the supporting items are:
- Water bottles
- Sportsgear Bags
- Stress Balls
- Mini Footballs
- Duffle bags
- Desk Clocks
- Ice packs or first aid kit boxes
- Stadium towels
Screen printing is mostly associated with t-shirts design. But this process is so versatile that it can be used for multiple textiles and materials effectively. This versatility of screen printing allows you to select from a wider range of options in promotional products if you are hosting an event. And we have a professional production team and graphic designers to make screen printing services effective for you.