Every startup wants a big push out to the public for awareness to help build their growth quickly. Branding is the way you build an identity for your startup fast. Startups usually focus more on attracting investors and hiring individuals and do not always prioritize branding and design. But, branding helps your startup establish an emotional connection with your audience…
A Logo is one of the most important aspects of your brand and should be well thought of in your marketing plans. It gives your customers a glimpse of your brand’s personality and can convey much of ehat you are about. Have you ever wondered what it takes to fully create an appealing logo? The process of creating a logo…
Though digital revolution has had a significant impact on brand marketing, the use of promotional products is still in style. It is true that using promotional products is a common marketing tactic. There may be times when you and your competitors may be on the same page of promotional tactics and end up taking the same approach. But, if you…
Though the whole world is moving towards digitization, traditional brand marketing has still not gone out of style. Digital marketing may have taken businesses by storm, but offline marketing and promotions still rule. From print advertisements to promotional products many traditional marketing tools turn out to be sales generating and profitable. In this article, we’ll take you through some brand…
Much has been written and said about how we make intuitive connections with the elements that surround us, especially color. Through intuitive associations and through constant cultural stereotyping, colors now assume a greater role in industry and commerce. This is mainly because of the psychological effect of using color as a formidable branding tool. Companies have closely observed and studied…
While marketing and promotion is the key to survival for many brands, for others, promotion is simply the means to separate themselves from other competing brands of their caliber. There are limitless methods that a brand can adopt to communicate this sense of uniqueness, which is the separating factor between their brand and the others. But, in the case of…
What really makes a striking logo? The whole act of creating a logo for your brand, your company, or your product seems like it is based on our customers’ perceived subjective preferences. So, how does one state the essential characteristics of an impressive logo when the preferences of our customers are so subjective and divergent at the same time? The…
We are surrounded by brand logos no matter where we go. Your appliances at home, promotional products, clothing, etc., most likely contain the logo of the brand it belongs to. You might come across many more logos when you use your cell phone. You see even more logos when you step outside your home. These logos communicate an identity, but…
