Conventional Advertising vs. Promotional Products As a business owner, you have a very simple mission – to ensure that the close to one million people in Edmonton and surrounding area are aware of your business so that they can purchase your products and services. How to best facilitate that marketing strategy, though can often feel like a very complex and…
Nothing expresses your gratitude for your staff quite like a thoughtful gift that reflects your appreciation for your efforts. At Laser Screen Printing and Embroidery, we have been helping Edmonton business owners to reward their staff with meaningful gifts with a personal touch. When thinking about what gifts you want to share, think about practical, useful items that are handy…
In business, the standard currency for communication in most professional and social settings is still considered to be the classic business card. Even in the modern era of technology where we can reach out to our contacts electronically, the exchange of business cards is still recognized as a required gesture to build rapport when we first meet new clients and…
A trade show can be one of the most dynamic and exciting environments to showcase your business. The energy is electric and the pulse of the event beats at a high tempo, but it is easy to get lost in the shuffle if you don’t arrive prepared and ready to introduce your brand and product to hundreds or thousands of…
How can you create a household awareness of your business and brand in Edmonton? The options for marketing can be overwhelming and it’s likely that your budget will be stretched to the limit long before you run out of ideas for marketing. So how can you get the most effective return for your marketing dollar? Promotional products may provide the…
Over the past two generations, we have seen incredible growth in the use of personal apparel to communicate with one another both directly and indirectly.
When you meet someone in a professional setting, it is customary to offer a business card to encourage a follow up on your interaction and to promote a continued relationship.
When it comes to branding your clothes, there are two main ways to get your design on your shirt: embroidery and screen printing. Each of these have their own advantages, and which one is best for you will depend on what your needs are. What is embroidery? Embroidery is the threading new fabric into an existing fabric. When it comes…
Nothing says we take business seriously like a uniform. Whether you see a nurse in scrubs walking down the street, or walk into your local Edmonton bakery where everyone is wearing the same outfit, you know these people are not kidding around. How you dress is an important part of expressing yourself. There’s a good reason we can struggle to…
Few venues present the opportunity to engage with customers in an active and electric atmosphere in the way that you will find in a trade show environment. However, while access to expose new customers to your product and company affords the immediate gratification of a personal connection, there is an urgency to trade shows like no other professional setting. It’s…
