You’ve invested time into creating your brand logo and tagline. While an appealing design that represents your brand personality is imperative, you also need to make sure that you are using every avenue available to help you get your brand out there. Among the many ways to maximize your brand reach, turning your employees into brand ambassadors can greatly enhance…
Marketing is an integral part of every business, without which you fail to survive in the sea of competition. While this holds true, without an effective marketing approach, you may fail to succeed. Since several businesses may use the same marketing tactics, to gain an edge over the competition, you will have to go off the beaten path and try…
Screen printing, or silkscreen printing as it was originally called, is a widely used method for development of branded apparel. Whether businesses want personalized uniforms or they want their name and logo on custom t-shirts for brand promotions, screen printing is a preferred choice. Screen printing involves creating a screen that is used as a stencil to apply the design…
Have you been approached to sponsor a local sports event in Edmonton? Sponsoring community sports events like a baseball game or golf tournament, is a great way to promote your brand and increase your visibility. Typically, promotional products are distributed at such events to boost brand awareness. From t-shirts for the players to caps for the audience, there are a…
When people think of a tradeshow, a picture of several rows of booths with a boring display and a table draped in a dull cloth comes to their mind. Typically, tradeshows are considered serious and boring. Rarely do we see unique displays that attract a huge portion of the visitors. Whether you’re at a tradeshow to promote your brand or…
‘First impression is the last impression’ This is especially true when you are representing your brand. Branded shirts, polos, or corporate uniforms speak a lot about your company’s reputation. Since you do not want to risk the first impression you leave on your associates and audience, you need to bring in quality to your brand promotions. This is one of…
Many businesses struggle with traditional advertising mediums like TV commercials and billboards, which are costly and often ineffective. What they forget is that the best solution isn’t always expensive. There are a number of sure-fire ways to promote your brand in a cost-effective manner. And, one of them is through custom t-shirts. Custom t-shirts with your logo and other details…
The weather is making a seasonal shift that means the end of shorts and flip flops for another calendar year. However, while some may begrudgingly be storing their summer apparel and already commencing their unofficial countdown to the summer of 2018, there is a reason to rejoice as it relates to marketing opportunities for your business. You see, in Alberta,…
