Though digital revolution has had a significant impact on brand marketing, the use of promotional products is still in style. It is true that using promotional products is a common marketing tactic. There may be times when you and your competitors may be on the same page of promotional tactics and end up taking the same approach. But, if you…
While marketing as a concept remains ancient, the advent of sophisticated research practices and the availability of extensive data have sharpened marketing like never before. We can use this data and research to evaluate several aspects of branding and marketing such as symbols, designs, patterns, and taglines. However, the focus of this post is the importance of color for companies…
The use of promotional products as a means to consolidate brand recognition is hardly a new practice. It has been done for a while now. The impact of promotional products is such that it is used even in the modern era despite the rise in prevalence of digital marketing. What is it that attracts large corporations and small startups to…
A tradeshow is a perfect place to be for your any business. It is an event where you engage with prospective customers and other businesses from your industry. While this is true, attracting people towards your booth amidst a huge number of other businesses can be tricky. Giving out promotional products can make your presence at a tradeshow more successful.…
You’ve invested time into creating your brand logo and tagline. While an appealing design that represents your brand personality is imperative, you also need to make sure that you are using every avenue available to help you get your brand out there. Among the many ways to maximize your brand reach, turning your employees into brand ambassadors can greatly enhance…
Marketing is an integral part of every business, without which you fail to survive in the sea of competition. While this holds true, without an effective marketing approach, you may fail to succeed. Since several businesses may use the same marketing tactics, to gain an edge over the competition, you will have to go off the beaten path and try…
Have you been approached to sponsor a local sports event in Edmonton? Sponsoring community sports events like a baseball game or golf tournament, is a great way to promote your brand and increase your visibility. Typically, promotional products are distributed at such events to boost brand awareness. From t-shirts for the players to caps for the audience, there are a…
