Trade shows are a unique beast. One could think of it as a temporary mall in that customers go shopping at the mall without really knowing what they want. So when prospective clients are perusing a trade show floor, they obviously have an interest in the overall theme of the event but that does not mean they know what is…
Trade shows can serve to be dynamic environments that kick start the next wave of growth for your business or they can be a tedious waste of time and money. The key to success is largely in your preparation and presentation on the showroom floor – and that doesn’t happen by accident. Being properly equipped with the right materials and…
Employees are central to the success of any thriving company, either established or up and coming. Showing employees appreciation ensures that they will not only work hard and with pride but will help to create a close knit yet welcoming community within that workplace. An employee expects to receive a paycheck so give your employees an added perk to the…
If you’re in business, one thing that you quickly discover about your marketing strategy is that you will run out of money long before you run out of creative ideas. Just log onto the internet and you’ll see that there are literally thousands of experts out there each trying to sell the guaranteed sales conversion strategy. The truth is, that…
Regardless of the size of your business, you can expect that you will be approached by local organizations to sponsor community events, fundraisers and other special initiatives. Many merchants embrace the opportunity to connect with the community as an opportunity to generate publicity for your business but also as a forum to develop rapport and goodwill with your target clientele.…
Is Your Marketing Plan Scoring a Hole in One? Regardless of the size of your business, you can expect that you will be approached by local organizations to sponsor community events, fundraisers and other special initiatives. Many merchants embrace the opportunity to connect with the community as an opportunity to generate publicity for your business but also as a forum…
Let’s face it, in a city of over 800,000 like Edmonton, building brand awareness to become a household name to the customers that mean the most to you can feel like a formidable challenge. There is a lot of competition within your industry, but there is also a pull on consumer attention from a variety of other influences as well.…
Standard doesn’t have to mean boring. That is especially true when you start to design your business card. For decades, even in the face of many changes in business technologies and processes, the business card continues to be a staple of communication among professionals to exchange contact information. But just because the avenue of communication has been pre-determined, that doesn’t…
When you are looking for an effective vehicle to help promote your brand without breaking the bank, the first option to consider should be promotional products. With a wide variety of products from the practical devices that will be used in the home or office every day to the unique conversation starter that creates an immediate association with your business,…
You want your customers to think fondly of their interaction with you and the quality of both the products and services that you have provided them. How will you maintain that relationship? You’re certainly not going to call up those customers on a weekly basis and shoot the breeze. What if there was a way to ensure that they were…
