Business flourishes from the consumers and society. A business which doesn’t connect to the consumers and doesn’t try to make contact with the society has lower chances of profit maximization than the business that connects much closely with its consumers and the society. As a business owner, you need to create awareness about your business. Now there are several ways…
It is likely that you have walked away with a tote bag filled with items from companies who want you to keep them in mind. In fact, almost 90% of exhibitors offer promotional gifts when attending an event. You have most likely been part of this trend, finding strategies to attract more clients to your booth, and have them walk…
Why the Package Means More to Customers Than the Product: Part 2 Source: pexel.com In our last blog, we introduced the concept, and importance, of delivering the right unboxing experience for consumers. If you missed the first blog, you could find it here. When you are fighting for mental shelf space against your competitors, consumers rely heavily on the packaging of…
Why the Package Means More to Customers than the Product You have heard the saying before, I’m sure, it’s not about the destination, it’s about the journey. This same concept is easily applied to products everyday consumers are exposed to. It is approximated that on average, 95% of new products fail every year. With direct access to clients via online…
Every startup wants a big push out to the public for awareness to help build their growth quickly. Branding is the way you build an identity for your startup fast. Startups usually focus more on attracting investors and hiring individuals and do not always prioritize branding and design. But, branding helps your startup establish an emotional connection with your audience…
Though the whole world is moving towards digitization, traditional brand marketing has still not gone out of style. Digital marketing may have taken businesses by storm, but offline marketing and promotions still rule. From print advertisements to promotional products many traditional marketing tools turn out to be sales generating and profitable. In this article, we’ll take you through some brand…
Much has been written and said about how we make intuitive connections with the elements that surround us, especially color. Through intuitive associations and through constant cultural stereotyping, colors now assume a greater role in industry and commerce. This is mainly because of the psychological effect of using color as a formidable branding tool. Companies have closely observed and studied…
What really makes a striking logo? The whole act of creating a logo for your brand, your company, or your product seems like it is based on our customers’ perceived subjective preferences. So, how does one state the essential characteristics of an impressive logo when the preferences of our customers are so subjective and divergent at the same time? The…
Coffee is usually involved in every social situation, be it a business deal, date, or social meetings. For a cafe owner, this can be great for business and so can branded coffee mugs that keeps your name and logo in front of them. How about having a fancy design or your café’s logo on the mug to make it more…
