Every business has its unique selling points (USPs), qualities, and values in terms of branding. Your business’s logo, along with these traits, forms an identity for your business. The logo represents your brand by giving a symbolic representation that your brand encompasses a visual cue for your customers to identify your brand. An effectively-designed logo can be impactful and memorable…
Every startup wants a big push out to the public for awareness to help build their growth quickly. Branding is the way you build an identity for your startup fast. Startups usually focus more on attracting investors and hiring individuals and do not always prioritize branding and design. But, branding helps your startup establish an emotional connection with your audience…
A Logo is one of the most important aspects of your brand and should be well thought of in your marketing plans. It gives your customers a glimpse of your brand’s personality and can convey much of ehat you are about. Have you ever wondered what it takes to fully create an appealing logo? The process of creating a logo…
Though the whole world is moving towards digitization, traditional brand marketing has still not gone out of style. Digital marketing may have taken businesses by storm, but offline marketing and promotions still rule. From print advertisements to promotional products many traditional marketing tools turn out to be sales generating and profitable. In this article, we’ll take you through some brand…
Much has been written and said about how we make intuitive connections with the elements that surround us, especially color. Through intuitive associations and through constant cultural stereotyping, colors now assume a greater role in industry and commerce. This is mainly because of the psychological effect of using color as a formidable branding tool. Companies have closely observed and studied…
We are surrounded by brand logos no matter where we go. Your appliances at home, promotional products, clothing, etc., most likely contain the logo of the brand it belongs to. You might come across many more logos when you use your cell phone. You see even more logos when you step outside your home. These logos communicate an identity, but…
Nothing expresses your gratitude for your staff quite like a thoughtful gift that reflects your appreciation for your efforts. At Laser Screen Printing and Embroidery, we have been helping Edmonton business owners to reward their staff with meaningful gifts with a personal touch. When thinking about what gifts you want to share, think about practical, useful items that are handy…
When you meet someone in a professional setting, it is customary to offer a business card to encourage a follow up on your interaction and to promote a continued relationship.
