College students are the consumers of tomorrow. Whether it’s a promotion of your startup or a new food joint, college students prove to be the best crowd for social marketing of a brand or product. Promoting your brand to them is relatively cheaper and more effective because young minds and millennials today are very interested in trying everything new. The…
When teams come together for a sports meet in the college or at a professional level, the audiences discern the teams based on their sports uniform. The unique jersey of both the teams help the audience differentiate between the team they are supporting and the opponent team. Therefore, wearing a personalized t-shirt is essential for any team to separate itself…
Do you have plans to advertise your business? Sure you do. But what are they? Do you intend to advertise your business in the daily newspaper, where you’ll be most probably ignored by the reader? Or do you wish to have an ad video shot and aired on national television, where your viewer will probably go for a washroom break…
Business flourishes from the consumers and society. A business which doesn’t connect to the consumers and doesn’t try to make contact with the society has lower chances of profit maximization than the business that connects much closely with its consumers and the society. As a business owner, you need to create awareness about your business. Now there are several ways…
It is likely that you have walked away with a tote bag filled with items from companies who want you to keep them in mind. In fact, almost 90% of exhibitors offer promotional gifts when attending an event. You have most likely been part of this trend, finding strategies to attract more clients to your booth, and have them walk…
Why the Package Means More to Customers Than the Product: Part 2 Source: pexel.com In our last blog, we introduced the concept, and importance, of delivering the right unboxing experience for consumers. If you missed the first blog, you could find it here. When you are fighting for mental shelf space against your competitors, consumers rely heavily on the packaging of…
Why the Package Means More to Customers than the Product You have heard the saying before, I’m sure, it’s not about the destination, it’s about the journey. This same concept is easily applied to products everyday consumers are exposed to. It is approximated that on average, 95% of new products fail every year. With direct access to clients via online…
In today’s world, it is imperative to stand out from the crowd if you wish to be seen differently. Similarly, when it comes to marketing your brand, you make your brand look different to catch your customer’s eye. Marketers use various tactics to grab customers’ attention. One of these tactics includes promotional products. Since every promotional product looks similar to…
