The weather is making a seasonal shift that means the end of shorts and flip flops for another calendar year. However, while some may begrudgingly be storing their summer apparel and already commencing their unofficial countdown to the summer of 2018, there is a reason to rejoice as it relates to marketing opportunities for your business. You see, in Alberta,…
Employees are central to the success of any thriving company, either established or up and coming. Showing employees appreciation ensures that they will not only work hard and with pride but will help to create a close knit yet welcoming community within that workplace. An employee expects to receive a paycheck so give your employees an added perk to the…
If you’re in business, one thing that you quickly discover about your marketing strategy is that you will run out of money long before you run out of creative ideas. Just log onto the internet and you’ll see that there are literally thousands of experts out there each trying to sell the guaranteed sales conversion strategy. The truth is, that…
Is Your Marketing Plan Scoring a Hole in One? Regardless of the size of your business, you can expect that you will be approached by local organizations to sponsor community events, fundraisers and other special initiatives. Many merchants embrace the opportunity to connect with the community as an opportunity to generate publicity for your business but also as a forum…
When you are looking for an effective vehicle to help promote your brand without breaking the bank, the first option to consider should be promotional products. With a wide variety of products from the practical devices that will be used in the home or office every day to the unique conversation starter that creates an immediate association with your business,…
You want your customers to think fondly of their interaction with you and the quality of both the products and services that you have provided them. How will you maintain that relationship? You’re certainly not going to call up those customers on a weekly basis and shoot the breeze. What if there was a way to ensure that they were…
Conventional Advertising vs. Promotional Products As a business owner, you have a very simple mission – to ensure that the close to one million people in Edmonton and surrounding area are aware of your business so that they can purchase your products and services. How to best facilitate that marketing strategy, though can often feel like a very complex and…
Nothing expresses your gratitude for your staff quite like a thoughtful gift that reflects your appreciation for your efforts. At Laser Screen Printing and Embroidery, we have been helping Edmonton business owners to reward their staff with meaningful gifts with a personal touch. When thinking about what gifts you want to share, think about practical, useful items that are handy…
In business, the standard currency for communication in most professional and social settings is still considered to be the classic business card. Even in the modern era of technology where we can reach out to our contacts electronically, the exchange of business cards is still recognized as a required gesture to build rapport when we first meet new clients and…
How can you create a household awareness of your business and brand in Edmonton? The options for marketing can be overwhelming and it’s likely that your budget will be stretched to the limit long before you run out of ideas for marketing. So how can you get the most effective return for your marketing dollar? Promotional products may provide the…
